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Start Your Application To Become Endorsed As Cruelty-Free

Thank you for your interest in becoming endorsed by Naturewatch Foundation as a Cruelty-Free Company.

Applying online is quick and easy.

If you are successful, your brand and company will be published in The Compassionate Shopping Guide.

Information you need before you start:

EXAMPLE BRAND IN COMPASSIONATE SHOPPING GUIDE


Visit this example brand to see what information will be displayed in the guide 

* Required


Company Information

Company Address Details


YesNo

ManufacturerDistributorBoth

YesNoOther

YesNo


Ecommerce only (avoiding mandatory animal testing)In stores

YesNo

Animal Testing Policy

Please provide the details of the person responsible for your Animal Testing Policy



Please read our FAQ to understand FCOD
YesNo

(Please note it’s essential that you specify the date and year to receive the Naturewatch Foundation stamp of approval)







(e.g Five Year Rolling Rule)

Company Description

Note: This text will be used to describe your company and it will feature on all your brand pages

Please list any additional Endorsements your Company has:




Brands

Please add the details of your product brand(s)

You can list each brand individually if you have multiple brands.

Your brand details here



















Finally

By completing this endorsement process you declare that all information supplied is true and correct, and that you will undertake immediate steps to notify Naturewatch Foundation if any information supplied becomes inaccurate.


Naturewatch Foundation Endorsement

Naturewatch Foundation only approves brands and parent companies that have a Fixed Cut-Off Date (FCOD) animal testing policy. PLEASE READ OUR FAQ ON FIXED CUT-OFF DATES

The FCOD is the gold standard of cruelty-free policies. Companies that have a FCOD won’t use any newly developed ingredients that have been subject to animal testing after their chosen date. This means you’ll have peace of mind knowing your suppliers are not commissioning animal tests for your ingredients, even if other companies want them to.

Even if a subsidiary brand has a FCOD in place, it will not be endorsed if the parent company does not also have a FCOD. Whereas some endorsement schemes may promote cruelty-free brands, companies in the Compassionate Shopping Guide support animal welfare throughout their entire range of brands and products.

It’s straightforward and simple! Companies complete a questionnaire and sign a statutory declaration before being endorsed by Naturewatch Foundation.

We engage actively and positively with companies throughout the entire process. We will also support you in implementing an animal testing policy, if your company does not have one already.

Please get in touch using any of the contact details below to find out more…

CALL US

+44 (0) 1242 252871

EMAIL US

compassionateshopping@naturewatch.org

WRITE TO US

Naturewatch Foundation, 49 Rodney Road, Cheltenham, Gloucestershire, GL50 IHX, United Kingdom