Thank you for your interest in becoming endorsed by Naturewatch Foundation as a Cruelty-Free Company.
Applying online is quick and easy.
If you are successful, your brand and company will be published in The Compassionate Shopping Guide.
Information you need before you start:
EXAMPLE BRAND IN COMPASSIONATE SHOPPING GUIDE
Visit this example brand to see what information will be displayed in the guide
Naturewatch Foundation only approves brands and parent companies that have a Fixed Cut-Off Date (FCOD) animal testing policy. PLEASE READ OUR FAQ ON FIXED CUT-OFF DATES
The FCOD is the gold standard of cruelty-free policies. Companies that have a FCOD won’t use any newly developed ingredients that have been subject to animal testing after their chosen date. This means you’ll have peace of mind knowing your suppliers are not commissioning animal tests for your ingredients, even if other companies want them to.
Even if a subsidiary brand has a FCOD in place, it will not be endorsed if the parent company does not also have a FCOD. Whereas some endorsement schemes may promote cruelty-free brands, companies in the Compassionate Shopping Guide support animal welfare throughout their entire range of brands and products.
It’s straightforward and simple! Companies complete a questionnaire and sign a statutory declaration before being endorsed by Naturewatch Foundation.
We engage actively and positively with companies throughout the entire process. We will also support you in implementing an animal testing policy, if your company does not have one already.
Please get in touch using any of the contact details below to find out more…
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+44 (0) 1242 252871
EMAIL US
compassionateshopping@naturewatch.org
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Naturewatch Foundation, 49 Rodney Road, Cheltenham, Gloucestershire, GL50 IHX, United Kingdom