Naturewatch Foundation’s Compassionate Shopping Guide ONLY endorses brands that have ZERO ties to animal testing.
While a specific product, for example a moisturiser, may not be tested on animals, it could be owned by a parent company that produces or sells other products that aren’t cruelty-free.
It’s important to understand the true picture of a company’s commitment to cruelty-free products.
By supporting brands that are endorsed in our Compassionate Shopping Guide, you can buy with confidence and be sure that none of your money is inadvertently funding animal testing in any form.