Cruelty Free
Ethical Brands
Strong Values
Together we can choose cruelty-free
No animal testing, just genuinely brilliant products.
The Compassionate Shopping Guide is produced by the animal welfare charity Naturewatch Foundation. Our Shopping Guide only endorses brands with zero ties to animal testing.
THEN…
We were one of the first organisations in the world to share an ethical shopping guide all about brands that don’t carry out animal testing. For over 30 years, our guide has been trusted by shoppers in search of cruelty-free cosmetics, toiletries and household cleaning products.
…NOW
Today, our mission hasn’t changed. Tragically, animals across the world are still subjected to cruel tests for the sake of new products. It’s as important as ever to work together to ensure that animals aren’t harmed on our behalf.
Our Approach
We understand just how frustrating it can be when confusing messaging makes it harder to have a positive impact. There are no guarantees that a cruelty-free product isn’t owned by a parent company that tests on animals. Every shopper deserves to know the full picture when making a purchase. When you have the right information, you have the power to make responsible choices.
By supporting truly ethical brands, you can stand against the exploitation of animals through unnecessary experiments, imprisonment and suffering. This is why we are serious about making cruelty-free shopping as simple as possible.
We are proud to have been awarded ‘Best in Scope’ by Ethical Consumer.
Shedid & Parrish
Shedid & Parrish is a multi award winning, premium hair brand for curly & textured hair. Our range has been formulated for the tightest coil to the loosest wave, whilst…
https://shedidandparrish.co.uk
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Buddha Beauty Skincare
The Buddha Beauty Company has the roots of its philosophy in the simple idea of “feeling good”.
https://www.buddha-beauty.com/
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Cruelty Free Products
Ethical Brands
30 Years of Experience