For Shoppers
We all have a part to play in protecting animals against suffering. Cruelty-free shopping is one way that you can make your voice heard.
Feel safe in the knowledge that none of your money is inadvertently funding animal testing in any form. In our Compassionate Shopping Guide you can find an entire range of cruelty-free products in one place.
Why Use Our Guide?
Avoid the confusion
Every brand in our guide has met our strong endorsement standards, so you can feel confident that they are genuinely cruelty-free. This means you can spend less time on research, and more time enjoying products you love!
Support brands that care
By buying from brands in our guide, you are supporting companies that share your passion for cruelty-free living. This helps them to thrive and continue to do great work.
Enjoy the freedom to choose
Shopping responsibly doesn’t have to feel limiting. Our guide features over 200 brands, so you’re guaranteed to discover plenty of products that are just right for you.
Why wait? Explore all of our endorsed brands below.
Can’t see your favourite brand? Why not contact them using our handy template email and encourage them to join the cruelty-free future.
Cruelty Free Products
Ethical Brands
30 Years of Experience