POSY

About the Brand

Posy London is a UK-based natural deodorant brand created to solve a real, everyday problem: products that are kind to skin and the planet but also genuinely work. Founded by someone who struggled with reacting to products and not finding a deodorant that was gentle on skin and genuinely effective. Posy was developed to be effective, kind and powerful enough to keep up with real life. Thoughtfully formulated and designed to reduce waste, Posy is a plastic free company rooted in care for your skin, your clothes, and the world we share.

POSY began with a simple need: I was reacting to every deodorant I tried and couldn’t find one that was gentle on my skin and genuinely effective. After too many days feeling uncomfortable, I started making my own with a formula that was kind, clean and powerful enough to keep up with real life. What began as a personal solution quickly became something worth sharing. Today, POSY exists so no one has to choose between natural ingredients and all-day confidence