Paint cans and paintbrushes on a pink background.

Encourage home improvement brands to join the Guide with our template email

29th July 2024

Be part of our mission to make UK homes cruelty-free and use your purchasing power to encourage decorating brands to join the Compassionate Shopping Guide.

Share our template email below with home improvement brands that manufacture paint, adhesives and varnish:

Dear [insert brand name],

I’m getting in touch as it’s important to me that the products I use throughout my home are cruelty-free. To me, a product is only cruelty-free if its ingredients and the company that makes it are, too. That means not commissioning animal tests or using ingredients that have been recently tested on animals – anywhere in the world.

I’m really concerned about the lack of cruelty-free home improvement products in shops and wanted to get in touch to ask about your company’s stance on animal testing, please? Do you have an animal testing policy? If not, will you put one in place and commit to making your products cruelty-free, please?

I use Naturewatch Foundation’s Compassionate Shopping Guide to find my cruelty-free products and they’re looking for home improvement brands to join them as part of their Paint With Kindness, Not Cruelty campaign. I’d love to see decorating companies embrace being cruelty-free, just like cosmetics and cleaning companies have.

Will you look into becoming endorsed by an organisation like Naturewatch Foundation, or reach out to them at compassionateshopping@naturewatch.org, to find out more?

I look forward to hearing from you.

Kind regards,

[Insert your name]

Not sure who to email? Use our list of contact information for well-known UK DIY brands here.

We’d love to see any responses you receive – please share them with us at compassionateshopping@naturewatch.org. Thank you.