Beauty Without Cruelty

About the Brand

Beauty Without Cruelty is committed to being at the forefront of ingredient consciousness as articulated by our founder Muriel, The Lady Dowding in 1959. Muriel, The Lady Dowding (1908-1993) was born in London. Throughout her life, she was dedicated to the rights of animals and a pioneer in the development of cruelty free cosmetics, and products suitable for vegetarians and vegans. Beauty Without Cruelty is based in Suffolk England and is a certified member of the Vegan Society and Cruelty Free International. Beauty Without Cruelty ingredients policy is to offer a 100% commitment that customers can relate to. As the founder of the 100% cruelty free cosmetics movement and market leader for over 50 years, bwc has an enviable reputation for progressive incorporation of the best natural ingredients. Our unique formulations carry a dedicated focus on enhancing a healthy and nourished skin. 100% of the Beauty Without Cruelty range is vegan and vegetarian, and free from fragrance, paraben, carmine, PEG, GMO, Toluene, Formaldehyde, Phthalate and with Talc Free Powders.